Overcome Insta Intimidation with This Instagram Marketing Guide Despite the popularity of Instagram Stories and the recent expansion of Instagram’s advertising opportunities, many businesses bypass Instagram because it’s hard to use. Don’t let that be your excuse. Discover how your business can make the most of Instagram marketing with this guide. What to Name Your Read More…

Using Emojis Can Actually Improve Your Click Through Rate We let emojis do a lot of the speaking for us. There’s a lot you can communicate with an emoji. A simple emoji can convey your anger, excitement, depression or joy. Despite their popularity, you’ve probably only used them when texting with friends or leaving a Read More…

If Your Revenue Depends on Organic Facebook Visits You Need to Read This Back in January, Mark Zuckerberg announced a Facebook algorithm update that would affect the news feed, prioritizing content from “friends, family and groups.” According to a statement from Zuckerberg: “As we roll this out you’ll see less public content like posts from Read More…

Google Chrome’s Default Ad Blocking Could Prevent Your Ads from Showing Back in February, Google began blocking intrusive ads by default in Chrome. As a result, publishers that repeatedly serve annoying ads after they’ve been flagged will have Chrome ad blocking turned on. That includes ads served by Google itself. Google announced Chrome ad blocking Read More…

Don’t Give Up on Bing Ads Just Yet. We get it, Bing Ads hasn’t worked for you. If that’s the case, don’t worry you’re not alone. There’s a reason why Google AdWords generates significantly more in revenue than Bing Ads, but if you haven’t run a PPC ad on Bing in a while you might Read More…

The Recent Algorithm Update Has Many Wondering How to Protect Facebook Organic Reach For many affiliate marketers and younger brands, social media provided blue ocean where there was none. With SEO becoming increasingly difficult, and AdWords saturation creating bids too pricey for many advertisers to afford, social media provided marketers with access to consumers they Read More…

An SEO Migration Checklist to Help You Avoid a Traffic Disaster Your business is finally at a place where you’re ready for a redesign of your old, tired website. Only one problem, as ugly as your site is it generates quite a bit of traffic. How do you migrate your site without losing rankings and Read More…

Facebook Banned Crypotocurrency Ads – What it Means for You Last month, Facebook announced that it would no longer allow ads promoting bitcoin and other cryptocurrencies; in addition to, those about initial coin offerings (ICOs) and binary options. Facebook seems to be cracking down on the financial vertical, making it increasingly more difficult to promote Read More…

Here’s Why Optimizing for Quality Score Isn’t Always the Right Choice As digital marketers, we focus on quality score because it is a fundamental component of ad rank. Google determines quality score by factoring in your ad copy, landing page experience and click through rates. Optimizing ad campaigns for quality score has been promoted as Read More…

Study Finds 80% of Google Home Results Come from Rich Snippets Voice search is top of mind for many search engine marketers. It’s an ever-evolving mystery. Digital agency ROAST hoped to de-mystify voice search with their Voice Search Ranking Report. The goal of the study was to categorize and comprehend how Google processes and responds Read More…