Blog

How Microsites Effect SEO Strategy

The Problem with Microsites for SEO

How Microsites Can Do More Harm Than Good for SEO Search engine professionals debate a wide range of topics. It often seems that there are arguments for either side of any SEO strategy. A common SEO strategy often debated is the use of microsites to improve ranking. Microsites give organizations the ability to segment information Read More…

SEO strategies for mobile versus desktop

SEO Strategies for Mobile Versus Desktop Rank

Different Devices Call for Different SEO and Content Strategies Making your site responsive isn’t enough to call it mobile-ready. To truly prepare your SEO strategies for mobile search, you need to understand how people are using these devices to find the things they want to shop for. In 2015, Google announced that mobile traffic has Read More…

Google Attribution flaws

The Issue with Google Attribution

What You Can’t Learn from Google Attribution When Google announced Google Attribution a few months ago, search strategists rejoiced, and marketers celebrated the ability to track campaigns across multiple platforms and touch points. Finally, there was a way to give credit where credit was due. Unfortunately for marketers, there are still major issues with using Read More…

5 winning link building campaign strategies

More Efficient Link Building Campaigns in 5 Steps

Create a Structured Link-Building Campaign in Five Easy Steps With machine learning making it more difficult than ever to rank organically, you can’t afford a haphazard approach to link building. Before you launch your next link building campaign, take the time to form a plan. Here are five ways to run a more efficient link Read More…

Affiliate Marketing Side Money

3 Tips for Earning Side Money from Affiliate Marketing

How to Earn More From Your Affiliate Marketing Side Hustle Since the Great Recession, Americans have had to search for new ways to generate income. At the same time, consumers now living on less income, learned to shop for deals. Changes in income levels, and consumer behavior led to changes in the economy and market. Read More…