Take your email response rate from under 10% to over 30% As an email marketer, your reply rate is your golden metric. It says much more about your campaigns than the open or click rate. The reply rate tracks how many of your recipients were engaged enough to take action. For email outreach, your email Read More…
It’s time to stop trying to understand Google, and time to start understanding the people behind search queries. Google is one of the biggest hurdles to ranking on Google. As an SEO, you’re constantly being challenged by major and minor SERP updates. Whether it’s a shift in how links are prioritized, or how you should Read More…
Using keyword data and analytics to find new content opportunities If you’ve been writing or conducting SEO on the same site for a while, you know that keeping the content and ideas fresh can be challenging. By analyzing keyword strengths, weaknesses, opportunities and potential threats that could result from a site update, you can form Read More…
The landscape is changing. So should your PPC text ads. The fundamentals of PPC text ad copywriting remain important, but PPC text ads have evolved so much in the past couple of years that good marketers need to evolve as well. No longer can you afford to “set it and forget it.” In today’s fast Read More…
AdWords Launches ‘Ads Added by AdWords’ Pilot Google is at it again, releasing yet another update to their pay per click platform. You might find new text ads that you didn’t create next time you log into your AdWords account. No, your account wasn’t hacked (necessarily). As part of a pilot, AdWords is now able Read More…
Instagram is Now Featured on More Websites Than Twitter For the first time in platform history, Instagram beat Twitter web footprint in 2016 according to an analysis of the top 1 million sites by SimilarTech. Top sites were determined by their global traffic, and included publishers, brands and e-commerce sites. Things looked rough for Instagram at Read More…
How to Develop a Better Content Strategy There’s no shortage of content in today’s digital marketplace. Whether it’s LinkedIn articles, blogging or guest blogging – it seems like everyone’s writing. It’s harder now than ever before to create a content strategy that stands out. We write to rank, not because we necessarily have a fresh perspective. Read More…
Adopt new paid search strategies to monitor and analyze your competition While SEO professionals often refresh design, content and social strategies – SEM professionals must refresh competitive strategy to grow. If you’re still using the same tools and practices for monitoring your competitor’s paid efforts you’ve been using for years, you’re missing out on growth Read More…
Instagram has been a hot social app since its debut. There are more than five million users on the social network, despite the network’s almost exclusive mobile usage. Instagram is more than just a collection of photos. Unlike Pinterest, it can be essential to a digital marketer’s strategy. However, monetizing Instagram hasn’t been a slam Read More…
Fake Information is Making its Way to the Top and It’s Affecting Everything Fake news plagued the most recent U.S. election, but fake news is just a part of a growing trend of fake information making its way across all media. The recent headlines have brought to light the truth, which is that fake information Read More…