Increase Affiliate Earnings this Holiday Season with this Facebook Holiday Marketing Guide The fourth quarter is the biggest earnings quarter of the year. It’s a great time to launch new campaigns, increase spend and get in front of your target audience. Facebook released its 2017 holiday marketing guide recently, to help advertisers prepare for the Read More…

What Affiliate Marketers Need to Know About Social Media Marketing for the New Year Ten years ago, social media was still in its infancy, and businesses were weary of investing much in the channel. Now, almost everyone understands the power of social media marketing. Social media consistently evolves, unlike the marketing channels of the past Read More…

Affiliate Marketing Tips for Online Publishers Affiliate marketing is still one of the best ways online publishers can monetize content. While many online publishers earn thousands from affiliate marketing campaigns per month, it’s not as easy as placing ads on your website. Successful affiliate marketers understand their audience. They know how to choose the right Read More…

Strategies to Help You Meet Holiday Affiliate Marketing Goals With the holidays around the corner, now is the time for affiliates to prepare for the biggest shopping time of the year. Black Friday and Cyber Monday are a few weeks away, but there’s still time to utilize winning strategies to help you optimize your affiliate Read More…

Developing Your Remarketing Strategy Remarketing is a powerful tool for reconnecting with online visitors, especially those who bounce before converting. There’s much more to remarketing strategy than following those who abandon their cart. Google and Bing have released new features to help marketers create a custom audience that better meets campaigns goals. Features like custom Read More…

How to Work with Developers to Get Things Done There’s nothing more frustrating than investing in SEO, and not being able to act. The biggest problem with SEO is getting developers to execute SEO recommendations. If you outsource web development, you’re less likely to encounter this problem – but if development is done in-house you Read More…

How Microsites Can Do More Harm Than Good for SEO Search engine professionals debate a wide range of topics. It often seems that there are arguments for either side of any SEO strategy. A common SEO strategy often debated is the use of microsites to improve ranking. Microsites give organizations the ability to segment information Read More…

Different Devices Call for Different SEO and Content Strategies Making your site responsive isn’t enough to call it mobile-ready. To truly prepare your SEO strategies for mobile search, you need to understand how people are using these devices to find the things they want to shop for. In 2015, Google announced that mobile traffic has Read More…

What You Can’t Learn from Google Attribution When Google announced Google Attribution a few months ago, search strategists rejoiced, and marketers celebrated the ability to track campaigns across multiple platforms and touch points. Finally, there was a way to give credit where credit was due. Unfortunately for marketers, there are still major issues with using Read More…

Create a Structured Link-Building Campaign in Five Easy Steps With machine learning making it more difficult than ever to rank organically, you can’t afford a haphazard approach to link building. Before you launch your next link building campaign, take the time to form a plan. Here are five ways to run a more efficient link Read More…