Low Quality Scores on Google AdWords Could Be Wasting Your Money A low quality score on Google Ads can be extremely hard to fix. If you think a low quality score is wasting your ad spend and ruining your ROI, here are some ways to tackle the problem. What is a Quality Score? Google measures Read More…

Should the Facebook Algorithm Update Affect Where You Invest Ad Budget? Facebook’s recent algorithm changes have many affiliate marketers worried. The changes make it increasingly challenging to navigate the news feed and develop strategies to continue to increase or maintain organic reach. As competition increases for paid reach, many marketers are considering moving their ad Read More…

Here’s Why Optimizing for Quality Score Isn’t Always the Right Choice As digital marketers, we focus on quality score because it is a fundamental component of ad rank. Google determines quality score by factoring in your ad copy, landing page experience and click through rates. Optimizing ad campaigns for quality score has been promoted as Read More…

Google Releases AdWords Editor 12 – Check Out What’s New In addition to a new design, Google AdWords Editor 12 comes with custom rules, faster account downloads and bidding to maximize conversions. AdWords Editor was created to save PPC marketers time. It’s the offline version of AdWords that allows you to access account data offline, Read More…

Make Your Branded Keywords Convert Even When There’s Stiff Competition While many PPC strategies have died out as platforms like AdWords have evolved, one PPC strategy that hasn’t faltered is bidding on branded keywords. By bidding on a competitor’s branded terms, brands not only hike up CPCs – but can steal traffic and sales. Here are Read More…

AdWords advertisers will no longer be able to track converted clicks Among its many updates, Google announced that AdWords would be removing the converted clicks metric from reporting. Advertisers who use converted clicks to optimize campaigns would no longer be able to do so, as this metric has been replaced with “conversions” data. What’s the Read More…

Google is changing the way AdWords exact match targeting works Advertisers, be prepared to pay for more “exact match” clicks. Ads will begin to show for exact match keywords for searches using different word order and function words now that Google has broadened what “exact match” means. AdWords may ignore the word order and function Read More…

It’s time to stop trying to understand Google, and time to start understanding the people behind search queries. Google is one of the biggest hurdles to ranking on Google. As an SEO, you’re constantly being challenged by major and minor SERP updates. Whether it’s a shift in how links are prioritized, or how you should Read More…

The landscape is changing. So should your PPC text ads. The fundamentals of PPC text ad copywriting remain important, but PPC text ads have evolved so much in the past couple of years that good marketers need to evolve as well. No longer can you afford to “set it and forget it.” In today’s fast Read More…

AdWords Launches ‘Ads Added by AdWords’ Pilot Google is at it again, releasing yet another update to their pay per click platform. You might find new text ads that you didn’t create next time you log into your AdWords account. No, your account wasn’t hacked (necessarily). As part of a pilot, AdWords is now able Read More…