How Top Affiliates Choose Their Niche

Launching an affiliate marketing business may seem daunting, but it’s a lot simpler than you may think. The first step is often the hardest, which is picking the niche you want to build your affiliate marketing business around. Niche marketing involves researching markets, and understanding consumer needs. Once you’ve identified your niche, you can begin testing offers.

Niche Marketing

Niche marketing involves focusing all marketing efforts on a small but specific and well-defined segment of the population. Niches are created by identifying needs or wants that aren’t being addressed by the market, then providing the solution. The strategy behind niche marketing is to become a big fish in a small pond, rather than a small fish in a big pond.

Here’s how top performing affiliates choose their niche.

Consider Personal Passions

When searching for a niche, start with what you enjoy. Think about the types of activities and products you enjoy, your skills, hobbies, trends you follow and passions. Next, consider problems and situations you deal with on a daily basis.

Jot these items down, then consider your level of knowledge of each. To generate revenue from your niche you’ll need to be able to create quality content. To produce content, you’ll need to have a good understanding of the topic – or at least have a desire to heavily research it.

Research Spend

To generate profit from your niche, you’ll need advertisers. Before settling on a niche, you’ll need to determine how much ad money is up for grabs. You can gain this information in a variety of ways.

Marketing tools like SEMRush provide estimated ad spend. They’ll let you know approximately how much a brand/website is spending on SEM. You can also tell if a topic is in a competitive industry by researching the CPCs of relevant keywords. If the cost per click is high on your keywords, then you’re in a competitive market where advertisers are willing to pay top dollar.

Compare Payouts

Affiliate offer payouts range heavily depending on the industry. Some affiliate networks provide offer earning data, displaying which offers generate the most revenue for affiliates over a certain period of time.

Log in to your affiliate network(s) and compare payouts from varying industries. You’ll get a good sense of what advertisers are willing to pay per lead/sale, and which industries have the potential to generate the most affiliate earnings.

Consider Your Goals

If you’re passionate about a topic, your primary goal may be the ability to share your ideas about a topic you love – with revenue being an added benefit. In that case, your niche can be any topic you enjoy writing about. On the other hand, if you’re looking to rely on affiliate marketing revenue for income you’ll need to consider a niche that pays top dollar.

 

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