Prepare for Q4 with Winning Holiday Email Marketing Tips Tis the season for holiday email marketing campaigns. As a marketer, your inbox is congested this time of year, but you’re not alone. Your target market is also battling inbox overfill. Attempting to keep your inbox clean often means that some targeted emails fall by the Read More…

Optimize Your Campaigns & Catch Issues with Users Flow in Google Analytics You probably use Google Analytics to track traffic trends. You may even use it to conduct revenue attribution, or optimize your SEO efforts, but did you know that you can also use Google Analytics to diagnose conversion issues? Whether you earn revenue from Read More…

Track these 2016 Marketing Trends to Win the ROI Race Marketing momentum is in full effect. With the speed of technological development, it’s not likely to slow down any time soon. It’s an exciting and challenging time to be a marketer. On the one hand, it’s exciting to gain access to new tools, more data, Read More…

How to Comply with the FTC’s New Rules for Native Advertising As a publisher or affiliate marketer staying on top of FTC guidelines can mean the difference between business as usual and bankruptcy, especially when participating in native advertising. The FTC recently published their updated guidelines on what constitutes a “misleading” native advertisement. For publishers Read More…