AdWords Launches ‘Ads Added by AdWords’ Pilot Google is at it again, releasing yet another update to their pay per click platform. You might find new text ads that you didn’t create next time you log into your AdWords account. No, your account wasn’t hacked (necessarily). As part of a pilot, AdWords is now able Read More…

How to Develop a Better Content Strategy There’s no shortage of content in today’s digital marketplace. Whether it’s LinkedIn articles, blogging or guest blogging – it seems like everyone’s writing. It’s harder now than ever before to create a content strategy that stands out. We write to rank, not because we necessarily have a fresh perspective. Read More…

Adopt new paid search strategies to monitor and analyze your competition While SEO professionals often refresh design, content and social strategies – SEM professionals must refresh competitive strategy to grow. If you’re still using the same tools and practices for monitoring your competitor’s paid efforts you’ve been using for years, you’re missing out on growth Read More…

Instagram has been a hot social app since its debut. There are more than five million users on the social network, despite the network’s almost exclusive mobile usage. Instagram is more than just a collection of photos. Unlike Pinterest, it can be essential to a digital marketer’s strategy. However, monetizing Instagram hasn’t been a slam Read More…

Fake Information is Making its Way to the Top and It’s Affecting Everything Fake news plagued the most recent U.S. election, but fake news is just a part of a growing trend of fake information making its way across all media. The recent headlines have brought to light the truth, which is that fake information Read More…

Four Marketing Strategies of a Successful 2017 Marketing Campaign It’s no surprise the holidays are a popular time for marketing. Whether you’re a brand name or a small business owner, the holiday season is a great time to solidify business relationships and grow your consumer base. The final quarter of the year often makes or Read More…

Prepare for Q4 with Winning Holiday Email Marketing Tips Tis the season for holiday email marketing campaigns. As a marketer, your inbox is congested this time of year, but you’re not alone. Your target market is also battling inbox overfill. Attempting to keep your inbox clean often means that some targeted emails fall by the Read More…

Content shouldn’t just target the bottom of the funnel Funnel based marketing is a huge hit with digital marketers. That’s because focusing on bottom of the funnel visitors has a much shorter path to conversion and time to close. Marketers are happy because ROI is more easily reached, and sales teams are happy because they Read More…

Optimize your affiliate sites faster and easier with new advanced SEO tools from WordPress.com Search Engine Optimization is no easy feat. Webmasters must constantly implement best practices and SERP suggestions, while producing unique and engaging content that keeps visitors happy. It’s a challenging, and often unsatisfying aspect of being a website publisher. Managing SEO yourself Read More…

Increase your CTR now and become a top affiliate You’re following every best practice in the book, generating quality traffic and ranking for your targeted keywords, but you still can’t seem to get people to click. Without click-through you’re missing out on thousands of dollars in affiliate marketing revenue. Traffic expert Larry Kim recently shared Read More…