How to Work with Developers to Get Things Done There’s nothing more frustrating than investing in SEO, and not being able to act. The biggest problem with SEO is getting developers to execute SEO recommendations. If you outsource web development, you’re less likely to encounter this problem – but if development is done in-house you Read More…

How Microsites Can Do More Harm Than Good for SEO Search engine professionals debate a wide range of topics. It often seems that there are arguments for either side of any SEO strategy. A common SEO strategy often debated is the use of microsites to improve ranking. Microsites give organizations the ability to segment information Read More…

Different Devices Call for Different SEO and Content Strategies Making your site responsive isn’t enough to call it mobile-ready. To truly prepare your SEO strategies for mobile search, you need to understand how people are using these devices to find the things they want to shop for. In 2015, Google announced that mobile traffic has Read More…

What You Can’t Learn from Google Attribution When Google announced Google Attribution a few months ago, search strategists rejoiced, and marketers celebrated the ability to track campaigns across multiple platforms and touch points. Finally, there was a way to give credit where credit was due. Unfortunately for marketers, there are still major issues with using Read More…

Create a Structured Link-Building Campaign in Five Easy Steps With machine learning making it more difficult than ever to rank organically, you can’t afford a haphazard approach to link building. Before you launch your next link building campaign, take the time to form a plan. Here are five ways to run a more efficient link Read More…

How to Earn More From Your Affiliate Marketing Side Hustle Since the Great Recession, Americans have had to search for new ways to generate income. At the same time, consumers now living on less income, learned to shop for deals. Changes in income levels, and consumer behavior led to changes in the economy and market. Read More…

Achieve Affiliate Marketing Success with These Tactics The online coupon market is valued at approximately $4 billion per year, and the payday loan industry is worth $46 billion, and growing. The growth of these industries provides great opportunity for affiliate marketing success. While the potential for revenue is there, running affiliate campaigns isn’t always easy. Read More…

Influencer and Affiliate Marketing are popular with B2C companies, but which is right for your goals? In life, we’re often caught having to compare one thing against another. Seldom are we able to have both, leaving us to weigh benefits and make a quick decision. As digital marketers, we make these types of decisions every Read More…

What would the change mean for your ad campaigns? If you run pay per click ads on Facebook, you’re probably familiar with carousel ads. Facebook allows advertisers to upload multiple images to create ads that users can click through like a carousel. This provides advertisers with more flexibility in terms of what products or services Read More…

Generate More Organic Traffic by Meeting Content Goals As Google becomes better at machine learning, writer’s will have to focus on sustaining quantity while improving the quality of the content they curate. The only way to maintain rankings is to grow your strategic content efforts – despite time challenges. It’s possible to achieve your content Read More…