Blog

External linking

Risks & Rewards – Internal and External Linking

How to improve your internal and external linking strategies Link building is still a rewarding SEO initiative, but lurking in every corner is a Google update just waiting to take you down. Find out how to build your website’s internal and external linking profile without getting dinged by the Google police. On April 11th of Read More…

link building performance

How Much Longer – How Long Does it Take for Link Building to Improve Rankings

Patience is key when waiting and tracking link building performance Link building is still a prominent SEO strategy, but predicting ROI can be challenging. Use the guide below to track link building performance and determine how long it will take you to see improved rankings. Link Building Performance The truth is a new link isn’t Read More…

Link Building after Penguin

Link Building in a Post Penguin Era

Google’s Penguin update left many squeamish towards link building, but there are plenty of white-hat methods for local SEOs to explore. When the search industry was hit with Google’s version of a blizzard in 2012, Penguin left its mark on local search. Many small businesses were dinged, losing traffic thanks to formerly inexpensive link building Read More…

Local search update

Local Search Shake Up

The Local Search Industry is About to Experience a Shake Up The Local Search Association gathers search and marketing experts in the local space to collaborate and provide fascinating insights on trends and challenges facing the marketing and search industries. The LSA held their annual conference last week, and here are the top insights from Read More…

affiliate marketing types

Three Common Types of Affiliate Marketing

Discover which form of Affiliate Marketing is the Best Fit for You Affiliate Marketing is a great way to earn income. Whether you’re looking to supplement your existing income, or become your own boss, you can earn steady income each month from sending traffic to affiliate offers. There are many ways to generate and send Read More…

Backlink Tips

Lost in the Desert: Where to Find a Backlink Oasis

Ever wonder where your competitors are finding their backlinks? Need a backlink? Acquiring backlinks when you’re a new brand can be challenging, but there are tried and true principles that can help you find your way out of the SEO desert, and into a link-building paradise. PR Links PR is a great way to effectively Read More…

Botnets

Fraud Detection – The Art & Science of Protecting Ad Campaigns from Botnets

Help Maintain the Integrity of Your Affiliate Campaigns by Monitoring for Botnets Google has fought for years to keep botnet traffic and botnets from its ad systems, and announced last month that it would be, “further reinforcing [their] existing botnet defenses across [its] ad systems through a new feature that automates the filtering of traffic Read More…

Competitor's keywords

I’ve Got Your Customers – Optimize for Your Competitor’s Keywords

If your competitor has the market cornered you can win by targeting your competitor’s keywords Tired of your competitors stealing away all your leads? Whether your competition is a well-known brand, or just really good at SEO or SEM, you can increase your market share by targeting your competitor’s keywords. There are several things to consider Read More…

optimize affiliate earnings

How to Save & Increase Your Affiliate Earnings in the Mobile Age

Increase Your Affiliate Earnings with These Proven Strategies As consumers turn to their mobile devices for purchases it will no longer be enough to simply build responsive websites. It’ll take a lot more to grow your affiliate earnings. According to a 2015 Pew Research Center study, 64% of American adults now own a smartphone. Not Read More…

Audience targeting

Audience Targeting: Which Sites Does Your Audience Visit?

Take Your Audience Targeting to the Next Level Establishing your audience targeting is just the first step towards creating targeted marketing campaigns. The next step towards truly understanding your audience is discovering the sites they visit, and applying that knowledge to better your marketing initiatives. Identifying which sites your target audience visits can help you Read More…