Is your content readable? Is it shareable? Here’s how to write better content that converts. According to Jakob Nielson, a respected web usability consultant, users have time to read, at most, 28% of web content per page, although 20% is more common. Web visitors have a very short attention span for your content, so it’s Read More…
Google Raters Contribute to Algorithm Updates Google’s search engine operates off a mathematical algorithm. That’s a sentence repeated in hundreds of client calls each year. It’s how we explain to clients what SEO is, and why we take specific actions like tweaking meta data, adding markup to HTML, and fixing page load times. At the Read More…
Increase web traffic and optimize for conversions If you’re a website publisher, the primary goal of your site is to generate revenue. You often accomplish this by boosting website performance or increasing your site’s traffic, but traffic alone is useless if it doesn’t convert. More visits often lead to higher revenue for those who monetize Read More…
The Truth About How Much You’re Really Bidding If you work in a competitive industry, you probably know (or think you know) what your CPC bid is. Logging into AdWords gives you anxiety, but you do your best to balance the incredibly high bidding suggestions with your conversion and CPA goals. Whether you’re a conservative Read More…
Send More Leads Down the Funnel If you’re a hungry affiliate marketer, chances are you’re consistently looking for ways to improve your lead generation efforts. For those in competitive industries, generating more leads means thinking outside of the box for cost effective solutions. How do you generate more leads while decreasing your CPA and increasing ROI? Read More…
Convert more web traffic by following these conversion steps No matter what form of marketing you specialize in, your primary goal is to drive conversions. Whether your campaign success relies on clicks, form submissions or leads, you’re only as successful as the quality of traffic you drive. It takes constant effort to optimize a campaign. Digital Read More…
Maintain Your SEO Rankings with These 4 Methods You’ve done everything right. You’ve worked on establishing an optimized content strategy, done extensive keyword research, built a strong internal linking structure, and more – but you’re losing traffic. It’s not enough to SEO optimize a site, you’ve got to consistently work to keep that ranking and Read More…
Google bans short term loan ads from its ad platform While CPCs for short term loan keywords was quite high, arguably the highest CPCs of any industry, advertisers still flocked to AdWords for lead generation. AdWords was one of the leading sources of online cash loan leads for years, even though they worked to make Read More…
Is social media marketing worth a second chance? Consider Facebook boosting. If you generate the bulk of your traffic from pay-per-click campaigns, chances are you’ve tested social media platforms in the past. If it has been a while since you last tested Facebook ads, you might be surprised at some of the changes. Facebook boosting Read More…
How to Re-Verify a Google Local Listing (Google Places) Have you noticed a decline in local traffic lately? Can’t find your Google local listing? Your business listing may have been suspended by Google. A Google local listing (Google places) is one of the best ways companies can generate leads organically. A suspension can lead to the Read More…