Convert Customers Looking to Celebrate Mom This Month with Your Mother’s Day Marketing A staggering eighty-seven percent of Americans participate in Mother’s Day each year. Mother’s Day is also a non-denominational, agnostic holiday celebrated by people regardless of age, gender or relationship. There are many tips for Mother’s Day marketing, but perhaps the most important Read More…

Learn More About Negative SEO Is it really possible for a competitor to ruin your organic rankings? If so, how do you protect your site from people who seek to negatively affect your ability to gain organic traffic? Negative SEO is a path some businesses take to lower a competitor’s rankings on search engines. Negative Read More…

Make Your Branded Keywords Convert Even When There’s Stiff Competition While many PPC strategies have died out as platforms like AdWords have evolved, one PPC strategy that hasn’t faltered is bidding on branded keywords. By bidding on a competitor’s branded terms, brands not only hike up CPCs – but can steal traffic and sales. Here are Read More…

Content Marketing is Replacing Link-Building But How Do You Stand Out? Link building has for years been the dominant strategy for increasing organic search traffic. Unfortunately, thanks to black hat SEOs who abused the process – Google has rained down hard on webmasters and de-prioritized link authority. Since updates like Panda and Penguin, the market Read More…

What Google is doing to prevent incorrect search results from appearing The mighty have fallen, as Google continues to navigate its biggest search quality crisis. Once the “gold standard” in search, Google has been under fire recently for poor – and sometimes dangerous – results including fake news posts. Recovering from the fallout won’t be Read More…

LinkedIn hopes new Lead Gen Forms will improve results for marketers Marketing on LinkedIn is relatively expensive compared to other social media platforms like Facebook and Twitter. Consider CPCs for example: Facebook’s minimum bid is often under a $1, Twitter’s minimum suggested bid ranges between $1 and $2.50, while LinkedIn’s suggested bid often starts at Read More…

AdWords advertisers will no longer be able to track converted clicks Among its many updates, Google announced that AdWords would be removing the converted clicks metric from reporting. Advertisers who use converted clicks to optimize campaigns would no longer be able to do so, as this metric has been replaced with “conversions” data. What’s the Read More…

Google is changing the way AdWords exact match targeting works Advertisers, be prepared to pay for more “exact match” clicks. Ads will begin to show for exact match keywords for searches using different word order and function words now that Google has broadened what “exact match” means. AdWords may ignore the word order and function Read More…

Take your email response rate from under 10% to over 30% As an email marketer, your reply rate is your golden metric. It says much more about your campaigns than the open or click rate. The reply rate tracks how many of your recipients were engaged enough to take action. For email outreach, your email Read More…

It’s time to stop trying to understand Google, and time to start understanding the people behind search queries. Google is one of the biggest hurdles to ranking on Google. As an SEO, you’re constantly being challenged by major and minor SERP updates. Whether it’s a shift in how links are prioritized, or how you should Read More…